Business of Endurance Podcast: Episode 36 - How Richard Wright is Surviving Cancer with Endurance and Purpose

What does it take to not only survive but thrive against impossible odds? Imagine being diagnosed with terminal brain cancer—not once, but four times. Now, imagine taking on the world’s toughest endurance races in the middle of that battle. That’s exactly what today’s guest, Richard Wright, has done. Richard is more than an endurance athlete; he’s a radical optimist, bestselling author of The Power of Purpose, and a man who refuses to be defined by his diagnosis. In this conversation, he reveals the mindset shifts that separate survivors from victims, the power of endurance in life and business, and the deeply personal story behind his “I Am” tattoo. This episode will change how you see adversity. Whether you're an athlete, entrepreneur, or someone fighting your own battles, Richard’s wisdom will leave you with practical strategies to redefine resilience, rediscover purpose, and push your own limits. Let’s dive in.

Highlights:
 - Competing in Ironmans While Battling Cancer
 - The Power of Purpose: Endurance Sport and Cancer Treatment
 - The Gifts of Cancer: Mental Resilience and Endurance
 - The Importance of Physical Activity During Cancer
 - Overcoming Personal Challenges and Discovering Ironman
 - A Life-Changing Diagnosis: Survivor vs Victim Mentality
 - Facing a Terminal Diagnosis vs The Power of Mindset
 - Balancing Parenthood and Treatment: Overcoming Obstacles
 - The Ironman Challenge and A New Perspective on Survival
 - The Return of Cancer vs The Power of 'I Am'
 - Questioning Beliefs and Identity: Conditioning and Expectations
 - The Gift of Authenticity: Embracing Vulnerability Power
 - Books That Shaped the Journey and The Importance of Purpose
 - Lessons from Bonsai Trees: Endurance and Reinvention 

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