The Business of Endurance Season 6
Conversations at the intersection of endurance sport, business and personal development.
Co-hosted by Claire Fudge and Charlie Reading, the podcast brings together world-class athletes, sporting leaders, researchers, adventurers, business owners and entrepreneurs to explore what it really takes to pursue ambitious goals and sustain performance over time.
Discover honest conversations about resilience, health, leadership, identity, setbacks, recovery and the lessons that endurance can teach us about business and life.
A friend who is a no nonsense athlete was working with Claire and I thought she would be good for me as although not a ‘real’ athlete myself, I wanted to understand how to fuel for 70.3 training and simultaneously sort out my ongoing chaotic relationship with food and eating for ‘normal life’. I knew Claire had an understanding of and worked in both areas.
instrumental in uncovering my coeliac disease, supporting me to make the necessary changes to a gluten-free lifestyle, which alleviated by IBS symptoms. This in turn positively impacted my fertility. Can’t thank her enough for her tailored expertise which also extended to advice around diabetes management during pregnancy!
“revolutionised how I eat during …. big sessions. From my former race snacks mindset to a proper fuelling strategy-it’s made a demonstrable difference in my form”
Where I’ve really benefited from working with Claire Fudge is around the timing of food around my training, but also particularly around travel. Working with Claire on a plan so that I don’t go for chocolate in the airport or at the petrol station, but have snacks and planned timing along the way has really been beneficial. She’s great at delivering helpful tips that are quick and easy to do.
“I could start to eat intuitively again; I recovered my menstrual cycle and eat intuitively without any fear; she was there with support and guidance”
training for my first Ironman I knew how important getting my nutrition right would be leading up to the race and on race day. Claire has helped me more than I could have imagined. Lifestyle changes we have discussed and implemented have meant that unlike any fad diets before; I am leaner and letting my food be the proper energy and recovery source it should be. Claire is always supportive, really cares about the people she works with and I love her approach to nutrition; working with what you have to make the best out of your body.
The work we have done together has covered race day nutrition, everyday nutrition, and has helped me have a better relationship with food. So often we have coaches for the sports we do, yet no guidance or coaching when it comes to nutrition. Working with Claire has really helped up my performance. Thanks to Claire and Fourth Discipline for all the continued support.
I’ve learned so much stuff I didn’t even know existed, different types of proteins, when to take, when to take dairy, how to stay full, what’s a good probiotic to boost my immune system…I’m always learning, I think I’ve really improved” . –
“You quite literally changed my life; I could not have done this without you”
Just wanted to email you with a big thank you for helping me to manage my eating regime. I was very pleased with my race results.
I first met Claire Fudge of 4th Discipline in the summer of 2021 for sweat rate test to better understand his electrolyte and hydration requirements for training for a Guinness World Record attempt for an endurance event.
I came away thinking I would like to work with the 4thdiscipline team as they provide nutrition coaching for performance to professional athletes and people like me who have been blundering through the nutritional needs of heavy training.
4thdiscipline know their stuff and their engagement with me was focussed on my individual needs basing my education and planning on science. At all times they worked with me in a calm, supportive and realistic fashion.
For anyone looking to improve their understanding and knowledge of food and sport I can highly recommend them!
“I thought I needed a diet plan; but that is exactly what I didn’t need. I gained the knowledge and support and the balancing of everyday life around training along with personal life too”.
I’ve been running for quite a few years, but I just kept running out of energy. Training for a marathon, I got in touch with Claire. I thought she would just give me a food plan, but she basically educated me on what I needed to eat and the right food groups to eat together. It was just an absolute game changer. I did my marathon with absolutely no problems—didn’t once run out of energy.
In Claire, I have found a dietitian who not only is a specialist in nutrition, but also really understands the specific demands of an athlete. She acknowledges that one size does not fit all and really considers all the different aspects in optimizing nutrition for me as an individual. Most importantly, she helps me understand every little step of the process so that I know how to fuel myself even when she’s not around.
Great first meeting and assessment with Claire. A huge amount to take in but Claire guided me through the first stage. Have some clear first steps to work on in my journey to improving my hydration and nutrition to support improved training and race performances.
I was a relatively competitive athlete but wasn’t getting any better. My relationship with food was challenged, but Claire Fudge unzipped all of my psychological hang-ups and addressed it with science. It freed me from worrying, and I actually started enjoying food again. It’s an educational investment, a change-in-whole approach, and something I will carry through for life. I can’t recommend her highly enough.
I felt at the time when I started with Claire that the quality of my life wasn’t very high and I was really struggling to enjoy my training. I certainly wasn’t enjoying food and it’s safe to say that she worked with me every step of the way to transform my life everyday.
I couldn not recommend working with Claire enough – it was a relef to find someone that could relate and understand my nutritional needs for ironman training/racing and recovery!
Thank you for your help over the last few months. It was very helpful and I learnt many things I was not aware of before.
Since working with Claire, she’s made a huge difference to the way that I’ve been able to execute my training sessions, bring the energy that I need at the right times to competition, and get the most out of recovery. I wholly recommend giving Claire a call. The biggest thing to take away is that everything that we do is absolutely manageable!
“before my first 70.3 …we identified my intolerances for everyday life, (she helped) fuel my training sessions and put together a plan for the lead up to my race and race day itself. “Claire being a triathlete herself, her advice is second to none”
“ I could write so much more . Claire has done an amazing job, and been great, provided consistent, caring support along a tough path to improve my nutrition and expert, individualised advice for fuelling (…) Claire is so well informed, not only in sports nutrition and supplements but also (…) in other areas, including sleep; protein, and ageing (in the context of) a healthy balanced nutritious diet to meet daily and training needs. I have learnt so much and feel so much more equipped to fuel”
I cam to see Claire in the run-up to my first ironman event. Within days of following her advice, I saw a noticeable difference; Training is improving all the time. All is on track for nailing the nitrition for the ironman event next month!
Claire challenged my unhealthy food beliefs in an empathic manner and suggested changes that were specific and achievable whilst continuing in my recovery from anorexia. “her knowledge and support have been really valuable in the progress I have made over the past few months and I would definitely seek her advice in the future.
“Your encouragement means a lot at a time when work and training is difficult and I cannot see the journey back to ‘normal’….. your positivity is highly contagious – I feel better already “
“helped me relearn that “Food is food”.Fed up of seeing zero results through yo-yo dieting, I had tried intermittent fasting, Keto and various other diets. I wanted a lifestyle change and wanted to be able to enjoy food without the guilt associated with “bad food”. I can now enjoy eating fruit without feeling guilty! I’m confident I will reach my goal weight comfortably and remain constant”
I went to Claire looking for a quick fix, however Claire explained in detail the process and why I needed to take a different approach to hit my goals. Claire was very encouraging, providing weekly support and further analysis on my progress.
I started working with Claire when I realised that I thought I knew what I was doing but I really didn’t when it came to sports nutrition. I’d been competing at an age group level internationally in triathlon and since working together, my performances have improved together with making podium places as well as making the jump up to 70.3 a successful one.
“Claire’s methods didn’t leave me feeling hungry or depleted of energy like fad diets can, in fact I couldn’t quite understand how I was able to eat quite so much and feel so full and strong………what a difference having a nutrition plan to work with made. My performance rocketed and I completed my two dreams in one season. Medalling at the European Middle Distance AG triathlon and smashing my first ironman”
“ frankly i hadn’t got any knowledge….Claire was amazing! She helped me plan out my nutrition… to make sure i was getting the best performance (this) allowed me to fully concentrate on the competition.. “best competitive season of my life so far, gaining my first GB senior vest competing at the Athletics World Cup, 2nd place at the British Championships and becoming England Champion gaining my first England Senior International vest”
I really enjoyed the discussions with Claire. She gave me really good and relevant advice which helped me a lot to overcome my problem.
claire challenged my unhealthy food beliefs in an empathic manner and suggested changes that were specific and achievable whilst continuing in my recovery from anorexia. “her knowledge and support have been really valuable in the progress I have made over
I wanted to understand what food is good for me as I trained and when doing races…..some foods did not agree with me but I did not understand why……..Gave me these answers and has helped me improve my race times as well as eat more sensibly. My lifestyle has benefited from this enormously. I received expert advice on what to eat during (injury) ….incredibly helpful and informative and I was impressed at her wealth of knowledge & experience. “Claire helped me understand what foods work for my body. I’ve improved my race times and transformed my lifestyle.”
“help with a long standing issue, It was her personality, honesty and openness which gave comfort in trying her methods. Over the year that I have spent working with her, I have gained the knowledge and insight to manage my symptoms, giving me a new found sense of freedom. I would wholeheartedly recommend Claire to anyone who needs nutritional advice.”
“swam my fastest 100m since I stopped competitive swimming as a kid…. I am feeling great”