The Business of Endurance Season 6
Conversations at the intersection of endurance sport, business and personal development.
Co-hosted by Claire Fudge and Charlie Reading, the podcast brings together world-class athletes, sporting leaders, researchers, adventurers, business owners and entrepreneurs to explore what it really takes to pursue ambitious goals and sustain performance over time.
Discover honest conversations about resilience, health, leadership, identity, setbacks, recovery and the lessons that endurance can teach us about business and life.
Since working with Claire, she’s made a huge difference to the way that I’ve been able to execute my training sessions, bring the energy that I need at the right times to competition, and get the most out of recovery. I wholly recommend giving Claire a call. The biggest thing to take away is that everything that we do is absolutely manageable!
“revolutionised how I eat during …. big sessions. From my former race snacks mindset to a proper fuelling strategy-it’s made a demonstrable difference in my form”
“Your encouragement means a lot at a time when work and training is difficult and I cannot see the journey back to ‘normal’….. your positivity is highly contagious – I feel better already “
“exceptionally supportive …excellent knowledge of nutrition both in terms of supporting sports performance but also in optimising health. Claire’s background in long distance triathlon herself means that she is able to support in ways others wouldn’t …..her race and training experiences. I (would) recommend Claire for anyone who is looking for support with their nutrition – either for optimising everyday health and wellness or for enhancing and supporting sports performance”
I cam to see Claire in the run-up to my first ironman event. Within days of following her advice, I saw a noticeable difference; Training is improving all the time. All is on track for nailing the nitrition for the ironman event next month!
The moment someone says to you, ‘you know the symptoms you are experiencing are not normal’. Was really the moment the journey began to experiencing a normal existence. “years with food intolerances, …. impossible to control …..I am now free to live my life without symptoms and all of the related issues I was experiencing (anxiety about going places, worrying if I was going to be ill when I went out, the list continues…) . all of the guesswork (was removed) ….introducing each element in bitesize chunks ensured it wasn’t in anyway daunting, and allowed the outcome to be obvious . Having the support and expertise throughout was such a huge benefit, and now I can everyday apply the principles learnt with confidence, knowing they are specific to my needs. Being normal feels amazing!”
claire challenged my unhealthy food beliefs in an empathic manner and suggested changes that were specific and achievable whilst continuing in my recovery from anorexia. “her knowledge and support have been really valuable in the progress I have made over
I started working with Claire when I realised that I thought I knew what I was doing but I really didn’t when it came to sports nutrition. I’d been competing at an age group level internationally in triathlon and since working together, my performances have improved together with making podium places as well as making the jump up to 70.3 a successful one.
I first met Claire Fudge of 4th Discipline in the summer of 2021 for sweat rate test to better understand his electrolyte and hydration requirements for training for a Guinness World Record attempt for an endurance event.
I came away thinking I would like to work with the 4thdiscipline team as they provide nutrition coaching for performance to professional athletes and people like me who have been blundering through the nutritional needs of heavy training.
4thdiscipline know their stuff and their engagement with me was focussed on my individual needs basing my education and planning on science. At all times they worked with me in a calm, supportive and realistic fashion.
For anyone looking to improve their understanding and knowledge of food and sport I can highly recommend them!
“swam my fastest 100m since I stopped competitive swimming as a kid…. I am feeling great”
“You quite literally changed my life; I could not have done this without you”
I wanted to understand what food is good for me as I trained and when doing races…..some foods did not agree with me but I did not understand why……..Gave me these answers and has helped me improve my race times as well as eat more sensibly. My lifestyle has benefited from this enormously. I received expert advice on what to eat during (injury) ….incredibly helpful and informative and I was impressed at her wealth of knowledge & experience. “Claire helped me understand what foods work for my body. I’ve improved my race times and transformed my lifestyle.”
I went to Claire looking for a quick fix, however Claire explained in detail the process and why I needed to take a different approach to hit my goals. Claire was very encouraging, providing weekly support and further analysis on my progress.
Where I’ve really benefited from working with Claire Fudge is around the timing of food around my training, but also particularly around travel. Working with Claire on a plan so that I don’t go for chocolate in the airport or at the petrol station, but have snacks and planned timing along the way has really been beneficial. She’s great at delivering helpful tips that are quick and easy to do.
“ I could write so much more . Claire has done an amazing job, and been great, provided consistent, caring support along a tough path to improve my nutrition and expert, individualised advice for fuelling (…) Claire is so well informed, not only in sports nutrition and supplements but also (…) in other areas, including sleep; protein, and ageing (in the context of) a healthy balanced nutritious diet to meet daily and training needs. I have learnt so much and feel so much more equipped to fuel”
“I could start to eat intuitively again; I recovered my menstrual cycle and eat intuitively without any fear; she was there with support and guidance”
In Claire, I have found a dietitian who not only is a specialist in nutrition, but also really understands the specific demands of an athlete. She acknowledges that one size does not fit all and really considers all the different aspects in optimizing nutrition for me as an individual. Most importantly, she helps me understand every little step of the process so that I know how to fuel myself even when she’s not around.
I had a sweat test done by Claire – I’ve yet to put the results into practice, but really enjoyed our discussion. She explained the process and how to put the results into practice very clearly. She also seemed to me to have a very balanced view (it was not just a sales pitch for Precision Hydration!) which gave me a lot of confidence in her advice.
I have worked with Claire for over a year having suffered with disordered eating from an early age. I knew I needed to do something to change it.
Claire challenged my unhealthy food beliefs in an empathic manner and suggested changes that were specific and achievable whilst continuing in my recovery from anorexia. “her knowledge and support have been really valuable in the progress I have made over the past few months and I would definitely seek her advice in the future.
“before my first 70.3 …we identified my intolerances for everyday life, (she helped) fuel my training sessions and put together a plan for the lead up to my race and race day itself. “Claire being a triathlete herself, her advice is second to none”
The work we have done together has covered race day nutrition, everyday nutrition, and has helped me have a better relationship with food. So often we have coaches for the sports we do, yet no guidance or coaching when it comes to nutrition. Working with Claire has really helped up my performance. Thanks to Claire and Fourth Discipline for all the continued support.
“help with a long standing issue, It was her personality, honesty and openness which gave comfort in trying her methods. Over the year that I have spent working with her, I have gained the knowledge and insight to manage my symptoms, giving me a new found sense of freedom. I would wholeheartedly recommend Claire to anyone who needs nutritional advice.”
“I run better, I feel better, I’m not getting injured, and I sleep well”. “I thought I needed a diet plan; but that is exactly what I didn’t need. I gained the knowledge and support and the balancing of everyday life around training along with personal life too”.
A big thank you for helping me to manage my eathing regime. Meal advice before the race seemed to really help keep my stomach settled on race day. I was very pleased with my race results. Really impressed by how good I feel and not so tired. A lot of this has to do with my new meal plans for training and racing.
Great first meeting and assessment with Claire. A huge amount to take in but Claire guided me through the first stage. Have some clear first steps to work on in my journey to improving my hydration and nutrition to support improved training and race performances.
I’ve learned so much stuff I didn’t even know existed, different types of proteins, when to take, when to take dairy, how to stay full, what’s a good probiotic to boost my immune system…I’m always learning, I think I’ve really improved” . –
I felt at the time when I started with Claire that the quality of my life wasn’t very high and I was really struggling to enjoy my training. I certainly wasn’t enjoying food and it’s safe to say that she worked with me every step of the way to transform my life everyday.
A friend who is a no nonsense athlete was working with Claire and I thought she would be good for me as although not a ‘real’ athlete myself, I wanted to understand how to fuel for 70.3 training and simultaneously sort out my ongoing chaotic relationship with food and eating for ‘normal life’. I knew Claire had an understanding of and worked in both areas.
“ frankly i hadn’t got any knowledge….Claire was amazing! She helped me plan out my nutrition… to make sure i was getting the best performance (this) allowed me to fully concentrate on the competition.. “best competitive season of my life so far, gaining my first GB senior vest competing at the Athletics World Cup, 2nd place at the British Championships and becoming England Champion gaining my first England Senior International vest”
“I thought I needed a diet plan; but that is exactly what I didn’t need. I gained the knowledge and support and the balancing of everyday life around training along with personal life too”.
I went to visit Claire for a sweat test. This was really useful and informative experience and Claire is very knowledgeable and helpful.
Struggling with allergies, intolerenaces and anxiety around food for many years had a huge umpact in my daily life, being able to properly fuel for marathon training, recovery and race days. Symptoms have improved dramatically, my training is much more efficient and my confiedence around food has grown. I have lost count of the different diets and plans that I have tried; I have seen a really positive change. I really couldn’t recommend Claire any more highly.
“have really appreciated the holistic approach to your guidance that reflects a genuine desire to teach me the skills I need to become the healthiest and strongest athlete I can be”
training for my first Ironman I knew how important getting my nutrition right would be leading up to the race and on race day. Claire has helped me more than I could have imagined. Lifestyle changes we have discussed and implemented have meant that unlike any fad diets before; I am leaner and letting my food be the proper energy and recovery source it should be. Claire is always supportive, really cares about the people she works with and I love her approach to nutrition; working with what you have to make the best out of your body.