The Business of Endurance Season 1
Conversations at the intersection of endurance sport, business and personal development.
Co-hosted by Claire Fudge and Charlie Reading, the podcast brings together world-class athletes, sporting leaders, researchers, adventurers, business owners and entrepreneurs to explore what it really takes to pursue ambitious goals and sustain performance over time.
Discover honest conversations about resilience, health, leadership, identity, setbacks, recovery and the lessons that endurance can teach us about business and life.
Great first meeting and assessment with Claire. A huge amount to take in but Claire guided me through the first stage. Have some clear first steps to work on in my journey to improving my hydration and nutrition to support improved training and race performances.
“You quite literally changed my life; I could not have done this without you”
The moment someone says to you, ‘you know the symptoms you are experiencing are not normal’. Was really the moment the journey began to experiencing a normal existence. “years with food intolerances, …. impossible to control …..I am now free to live my life without symptoms and all of the related issues I was experiencing (anxiety about going places, worrying if I was going to be ill when I went out, the list continues…) . all of the guesswork (was removed) ….introducing each element in bitesize chunks ensured it wasn’t in anyway daunting, and allowed the outcome to be obvious . Having the support and expertise throughout was such a huge benefit, and now I can everyday apply the principles learnt with confidence, knowing they are specific to my needs. Being normal feels amazing!”
“I thought I needed a diet plan; but that is exactly what I didn’t need. I gained the knowledge and support and the balancing of everyday life around training along with personal life too”.
A big thank you for helping me to manage my eathing regime. Meal advice before the race seemed to really help keep my stomach settled on race day. I was very pleased with my race results. Really impressed by how good I feel and not so tired. A lot of this has to do with my new meal plans for training and racing.
Thank you for your help over the last few months. It was very helpful and I learnt many things I was not aware of before.
I was a relatively competitive athlete but wasn’t getting any better. My relationship with food was challenged, but Claire Fudge unzipped all of my psychological hang-ups and addressed it with science. It freed me from worrying, and I actually started enjoying food again. It’s an educational investment, a change-in-whole approach, and something I will carry through for life. I can’t recommend her highly enough.
“Claire’s methods didn’t leave me feeling hungry or depleted of energy like fad diets can, in fact I couldn’t quite understand how I was able to eat quite so much and feel so full and strong………what a difference having a nutrition plan to work with made. My performance rocketed and I completed my two dreams in one season. Medalling at the European Middle Distance AG triathlon and smashing my first ironman”
I felt at the time when I started with Claire that the quality of my life wasn’t very high and I was really struggling to enjoy my training. I certainly wasn’t enjoying food and it’s safe to say that she worked with me every step of the way to transform my life everyday.
instrumental in uncovering my coeliac disease, supporting me to make the necessary changes to a gluten-free lifestyle, which alleviated by IBS symptoms. This in turn positively impacted my fertility. Can’t thank her enough for her tailored expertise which also extended to advice around diabetes management during pregnancy!
“ Claire went into a lot of detail, preparing nutrition plans for me and for ½ and full races and also assisted me with recovery nutrition. She is very supportive and knowledgeable. I would highly recommend her”
“Your encouragement means a lot at a time when work and training is difficult and I cannot see the journey back to ‘normal’….. your positivity is highly contagious – I feel better already “
I had a sweat test done by Claire – I’ve yet to put the results into practice, but really enjoyed our discussion. She explained the process and how to put the results into practice very clearly. She also seemed to me to have a very balanced view (it was not just a sales pitch for Precision Hydration!) which gave me a lot of confidence in her advice.
“have really appreciated the holistic approach to your guidance that reflects a genuine desire to teach me the skills I need to become the healthiest and strongest athlete I can be”
“helped me relearn that “Food is food”.Fed up of seeing zero results through yo-yo dieting, I had tried intermittent fasting, Keto and various other diets. I wanted a lifestyle change and wanted to be able to enjoy food without the guilt associated with “bad food”. I can now enjoy eating fruit without feeling guilty! I’m confident I will reach my goal weight comfortably and remain constant”
“help with a long standing issue, It was her personality, honesty and openness which gave comfort in trying her methods. Over the year that I have spent working with her, I have gained the knowledge and insight to manage my symptoms, giving me a new found sense of freedom. I would wholeheartedly recommend Claire to anyone who needs nutritional advice.”
“revolutionised how I eat during …. big sessions. From my former race snacks mindset to a proper fuelling strategy-it’s made a demonstrable difference in my form”
I couldn not recommend working with Claire enough – it was a relef to find someone that could relate and understand my nutritional needs for ironman training/racing and recovery!
I really enjoyed the discussions with Claire. She gave me really good and relevant advice which helped me a lot to overcome my problem.
I’ve been running for quite a few years, but I just kept running out of energy. Training for a marathon, I got in touch with Claire. I thought she would just give me a food plan, but she basically educated me on what I needed to eat and the right food groups to eat together. It was just an absolute game changer. I did my marathon with absolutely no problems—didn’t once run out of energy.
“ frankly i hadn’t got any knowledge….Claire was amazing! She helped me plan out my nutrition… to make sure i was getting the best performance (this) allowed me to fully concentrate on the competition.. “best competitive season of my life so far, gaining my first GB senior vest competing at the Athletics World Cup, 2nd place at the British Championships and becoming England Champion gaining my first England Senior International vest”
Claire challenged my unhealthy food beliefs in an empathic manner and suggested changes that were specific and achievable whilst continuing in my recovery from anorexia. “her knowledge and support have been really valuable in the progress I have made over the past few months and I would definitely seek her advice in the future.
I wanted to understand what food is good for me as I trained and when doing races…..some foods did not agree with me but I did not understand why……..Gave me these answers and has helped me improve my race times as well as eat more sensibly. My lifestyle has benefited from this enormously. I received expert advice on what to eat during (injury) ….incredibly helpful and informative and I was impressed at her wealth of knowledge & experience. “Claire helped me understand what foods work for my body. I’ve improved my race times and transformed my lifestyle.”
Just wanted to email you with a big thank you for helping me to manage my eating regime. I was very pleased with my race results.
“I could start to eat intuitively again; I recovered my menstrual cycle and eat intuitively without any fear; she was there with support and guidance”
“swam my fastest 100m since I stopped competitive swimming as a kid…. I am feeling great”
I have worked with Claire for over a year having suffered with disordered eating from an early age. I knew I needed to do something to change it.
I went to Claire looking for a quick fix, however Claire explained in detail the process and why I needed to take a different approach to hit my goals. Claire was very encouraging, providing weekly support and further analysis on my progress.
I went to visit Claire for a sweat test. This was really useful and informative experience and Claire is very knowledgeable and helpful.
In Claire, I have found a dietitian who not only is a specialist in nutrition, but also really understands the specific demands of an athlete. She acknowledges that one size does not fit all and really considers all the different aspects in optimizing nutrition for me as an individual. Most importantly, she helps me understand every little step of the process so that I know how to fuel myself even when she’s not around.
“before my first 70.3 …we identified my intolerances for everyday life, (she helped) fuel my training sessions and put together a plan for the lead up to my race and race day itself. “Claire being a triathlete herself, her advice is second to none”
Struggling with allergies, intolerenaces and anxiety around food for many years had a huge umpact in my daily life, being able to properly fuel for marathon training, recovery and race days. Symptoms have improved dramatically, my training is much more efficient and my confiedence around food has grown. I have lost count of the different diets and plans that I have tried; I have seen a really positive change. I really couldn’t recommend Claire any more highly.
claire challenged my unhealthy food beliefs in an empathic manner and suggested changes that were specific and achievable whilst continuing in my recovery from anorexia. “her knowledge and support have been really valuable in the progress I have made over
“ I could write so much more . Claire has done an amazing job, and been great, provided consistent, caring support along a tough path to improve my nutrition and expert, individualised advice for fuelling (…) Claire is so well informed, not only in sports nutrition and supplements but also (…) in other areas, including sleep; protein, and ageing (in the context of) a healthy balanced nutritious diet to meet daily and training needs. I have learnt so much and feel so much more equipped to fuel”
“I run better, I feel better, I’m not getting injured, and I sleep well”. “I thought I needed a diet plan; but that is exactly what I didn’t need. I gained the knowledge and support and the balancing of everyday life around training along with personal life too”.